Where Data Tells the Story
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What We’re Showing
In this graphic, we show the fastest growing brands in America as of October 2024, according to Morning Consult.
Methodology
Morning Consult’s Fastest Growing Brands rankings measure the increase in consumers considering a brand for purchase over the year. Growth is calculated by subtracting the percentage of consumers considering the brand in Q1 2024 (Jan 1–Mar 30) from those in Q3 2024 (Jul 1–Sep 30). Data is based on daily consumer perception tracking across thousands of brands.
Key Takeaways