Americans watched YouTube more than any other platform on TVs last month

When it first landed on Apple devices, the YouTube app icon was a little, beige, vintage-looking cartoon TV. It stuck with that for years before eventually distancing itself from the older, more familiar medium, switching in its distinctive red play button — an icon that’s gently seared itself into the minds of billions.

Now, years on, YouTube seems to be taking over the medium it once mimicked.

Big(ger) screen

According to February data from Nielsen’s Media Distributor Gauge report, YouTube was the most-watched platform across US televisions, taking an 11.6% share of screen time and topping the distributor list for only the second time since Nielsen began tracking the data.

Put another way: Americans watched YouTube on their TVs more than anything else — more than DisneyDIS (and all of its entities), NBC, Paramount, Fox, NetflixNFLX. Everything.