Amazon Is The Most Valuable Retail Brand in 2024 🛍️

What We're Showing

The brand value of the 10 most valuable retail brands in 2024.

Figures come from Brand Finance's Retail 100 2024 report.

Brand value is defined as the estimated capital value of the economic benefits generated by a brand, usually calculated as the net present value of future cash flows attributable specifically to the brand.

Key Takeaways

• Amazon tops the list of most valuable retail brand for the ninth consecutive year, seeing a brand value increase of 3% year-over-year.
• The seven most valuable retail brands in the world are located in the U.S., while the eighth to tenth most valuable brands are all Chinese e-commerce companies: Taobao, Tmall, and Jd.com (Jingdong Mall).
• Eight of the world’s top ten retail brands experienced declines in brand value this year, with online shopping platform Tmall, seeing the biggest drop (-32%).