AMC Theatres banned people from singing along at Wicked

AMC Theatres, a national fast food chain serving popcorn and mediocre nachos that often shows movies too, made headlines after airing an ad before Wicked screenings warning audiences against singing along. That didn’t stop musical theater fans from turning out in full force over the weekend though, as the chain’s domestic takings hit an all-time high for the weekend before Thanksgiving.

Despite the record revenues this particular blockbuster weekend, which were also due — albeit in a smaller part — to Ridley Scott’s Gladiator II, AMC isn’t really in a great position to be kicking moviegoers out of its theaters, with quarterly revenues still sitting below where they were pre-pandemic.

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