10 Years of Tinder

A decade of swiping and over half a billion downloads later, Tinder still leads the market share of online dating apps in the United States at 32%.

What started as a “hook-up” app 10 years ago for college students, is now a mainstream hit that is globally used in 190 countries and 45 languages.

The graphic above highlights key moments that have shaped the app’s success, using data from Match Group’s investor presentations and news reports.