U.S. Automaker Sales Growth in 2024

What We're Showing

This chart shows the annual change in new vehicle sales for major automakers in the U.S. and the number of vehicles they sold in 2024. The data comes from Cox Automotive’s 2024 Automotive Forecast.

Key Takeaways

• Mazda broke its old sales record in North America, driven by record-high sales of crossover SUVs in the Mazda CX range
• General Motors (GM) retained its crown as America’s top-selling automaker with a 16% market share
• Stellantis’ core brands posted steep declines in sales, including Jeep (-9%), Ram (-19%), and Dodge (-29%)