Where Data Tells the Story
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In 2024, 16 million new cars were sold in America, with Ford accounting for a 13% share of auto sales.
The Ford F-Series ranked first in new vehicle registrations in nearly half of U.S. states, yet the F-150 was dethroned by the Toyota RAV4 SUV as the top selling car nationally for the first time in almost half a century.
Overall, sales of F-150 trucks dipped 5% in 2024 while Toyota's RAV4 SUV's increased by 9% amid growing popularity for hybrid models.