Has America finally hit “peak truck”?

America’s love affair with hulking trucks may be coming to an end. According to a US auto market report out last week from dealership mergers specialists Dave Cantin Group and Kaiser Associates, America has reached “peak truck”, with the economic evidence “mounting” that consumer preferences are changing.

At the core of the new trend? Cost.

With the average price of a new truck hovering around ~$60,000, compared to $39,233 for cars, the bang for your truck buck just doesn’t quite cut it like it used to for inflation-weary consumers.

See the full article here.