Dec 21, 2023
Chart: Tesla’s Transition to a Mass Market Automaker
![Chart: Tesla’s Transition to a Mass Market Automaker](/_next/image?url=https%3A%2F%2Fcdn.voronoiapp.com%2Fpublic%2Fimages%2Fvoronoi-Chart-Teslas-Transition-to-a-Mass-Market-Automaker--20240510131206.webp&w=3840&q=100)
What we’re showing
A model breakdown of Tesla’s global sales, from 2016 to 2023 Q3. See the dataset tab for the underlying figures.
Important
Beginning in 2020, Tesla’s reporting began to combine Model 3 & Y sales together. Model-specific data from this point is based on CleanTechnica’s estimates.
Context
Tesla’s lineup began with the Model S and X, two luxury models that helped the brand build a prestigious image. Since then, the company has successfully transitioned to cheaper, high volume models (3 & Y).
Rivian is planning a similar approach, with its first models being the relatively expensive, full-size R1T and R1S. The company has hinted at a 2024 reveal for its cheaper R2 model, with production starting in 2026.