Chart: Tesla’s Transition to a Mass Market Automaker

What we’re showing

A model breakdown of Tesla’s global sales, from 2016 to 2023 Q3. See the dataset tab for the underlying figures.

Important

Beginning in 2020, Tesla’s reporting began to combine Model 3 & Y sales together. Model-specific data from this point is based on CleanTechnica’s estimates.

Context

Tesla’s lineup began with the Model S and X, two luxury models that helped the brand build a prestigious image. Since then, the company has successfully transitioned to cheaper, high volume models (3 & Y).

Rivian is planning a similar approach, with its first models being the relatively expensive, full-size R1T and R1S. The company has hinted at a 2024 reveal for its cheaper R2 model, with production starting in 2026.