🚗 America’s Favorite Cars, According to Different Generations

What We’re Showing

This chart ranks America’s most popular cars by ownership rate amongst different generations. Data was sourced from Insurify, as of August 2024.

Key Takeaways

• The Ford pickup truck is the most popular vehicle for Baby Boomers and Gen X.
• However, for Millennials, the Ford pickup ranks 6th by ownership, and it doesn't appear in Gen Z's top choices at all.
• Across all generations, the Toyota Camry and Honda Accord consistently rank in the top five.

How Was this Ranking Created?

Insurify analyzed car ownership rates by brand and model across different generations, based on 4.5 million customer applications between 2023 and 2024.

Their rankings are based on a car model having the highest rate of ownership in a generation vs. the national average for that model.

Please visit the source (linked in the tab) for a full breakdown of their methodology.