Korean Brands Dominate the U.S. TV Market 🇰🇷

What we’re showing

The most popular TV brands in the U.S., based on a 2023 Statista survey of over 8,000 American adults. Respondents were asked “What brand is your main TV?”

Samsung and LG combine for 52%

South Korean brands hold a majority share of the U.S. market. Interestingly, the two firms have a partnership in place, with LG supplying OLED TV panels to Samsung since 2023.

U.S. brands outsource production

Third-placed Vizio is a California-based company, but its TVs aren’t made in the U.S. Rather, its TVs are produced by Taiwanese companies AmTran Technology and Foxconn. Foxconn is also a major manufacturer of the iPhone.

Further down the ranking is Insignia, which is a brand owned by U.S. retailer Best Buy. While it’s not certain who actually produces Insignia TVs, some speculate they’re made by China’s Hisense.