These Countries Could Actually Lose Consumers by 2030

What we’re showing

Countries that are expected to see a shrinking consumer class by 2030. World Data Lab classifies a consumer as someone who spends at least $12 per day.

Key takeaway

Demographic changes are a major culprit of this startling trend. In Japan especially, low birth rates are resulting in a shrinking workforce and smaller consumer base.

The emigration of working-age individuals can also shrink a countries’ consumer class. For instance, between 2019 and 2022, Taiwan’s population shrank by roughly 300,000.