The Top 100 Most Valuable Brands in 2024
Together, the 100 most valuable brands in the world are worth more than $5 trillion.
Brands play an important role in driving shareholder value, yet pinpointing how much a brand is worth can be challenging. Investments in brand could pay dividends for many decades, but because those financial benefits are fairly open to interpretation, most financial regulators don’t usually accept brand assets on balance sheets.
To look at it another way, Apple is missing one of its most valuable assets on its financial reporting—a brand worth $516.6 billion.
This visualization ranks the top 100 brands by brand value, based on the annual global ranking from Brand Finance.
How Do You Value a Brand?
Overall, a brand’s value was calculated by the degree that it generated profits for the company. Brand Finance analyzed individual companies along with their subsidiaries, like in the case of Meta which owns Instagram and WhatsApp.
Ranking first overall, the value of Apple’s brand has ballooned by over $217 billion since last year’s ranking.
While iPhone sales have plateaued, the company has been expanding its product lines from wearables to Apple TV. Over 50% of people surveyed by Brand Finance said that their products were worth the price, even though it was expensive.
On the other hand, Tesla’s brand value sank to $58.3 billion, dropping out of the top 10 since last year. This came as new and more affordable electric vehicle (EV) makers saw increasing sales, notably BYD. Supported by strong demand in China’s market, BYD became the world’s bestselling EV company in 2023. In fact, over a third of new cars sold in the country were EVs.
The Fastest Growing Brands
Nvidia’s brand value soared as investors flocked to AI stocks and demand for memory chips accelerated.
For perspective, tens of thousands of chips are needed for AI models to run in order to simultaneously calculate computational tasks. The company joined the $1 trillion market cap club in late January 2024—the fifth company to do this ever. Not only that, it is worth more than Netflix, Tesla, and Walmart combined.